|KAJASTUS honorary mention in REFLECTOR category|
It is a question of a change in peoples attitudes in using of reflectors . There fore it is important to study how a product is marketed and what kind of a image a company wants to give with it before starting to design the product.
Function and use:
Kajastus is designed to be easily used in everyday life. All extra parts are removed and the shape is designed to make Kajastus easily storable for example in a wallet and yet quick to be retrieved when desired. Kajastus is easily attached to cuffs, pant legs, pockets or hats etc. Kajastus can also act like a traditional reflector when attached to a string. Kajastus can be made of durable plastic and the reflective surface with silk screen printing which makes it easy to customize for a specific target group.
Kajastus (glimmer in Finnish) is a handy and cheap product, which could be ideal for mass production. Kajastus was the most visually "day visible "neutral of the competing "clip"-style reflectors and therefore can be suitable for many different target groups.